Herbalife Ltd and Pacific Sports LLC, producer of the annual Los Angeles Triathlon, today announced a five-year agreement naming Herbalife as title sponsor and the event will now be known as Herbalife Triathlon Los Angeles. The triathlon will be held on Sunday, September 30, 2012 with registration opening on December 5, 2011.
“We are thrilled Herbalife wanted to step up to the title sponsorship role and make a long-term commitment to the L.A. event and the sport of triathlon,” said Jack Caress, president & CEO of Pacific Sports and race director for the event. “With Herbalife’s roots in Los Angeles, it is a perfect partnership for an L.A.-centric event that has an international field, and we feel that Herbalife’s nutritional products mirror the focus of our competitors: the pursuit of healthy, active lives,” Caress added.
In early 2011, the Los Angeles triathlon was voted the best destination triathlon in the country by online and traditional triathlon publications. Competitors in the Herbalife Triathlon Los Angeles can choose between two distances: Olympic distance (swim 0.9 miles; cycle 24 miles; run 6.2 miles) and Sprint distance (swim 0.4 miles; cycle 20 miles; run 3.1 miles), as well as a bike-only segment (24 miles) and 3-person relay teams.
“The Herbalife Triathlon Los Angeles is a terrific opportunity for everyone to compete in a world-class event and experience Los Angeles in a unique way,” said Herbalife Chairman and CEO Michael O. Johnson. “Hundreds of our independent distributors and employees have participated in this event since we first began sponsoring it in 2008.”
Companies can also field teams to compete in mixed-relays in the Corporate Challenge. “This is a great way for people to get started in the sport of triathlon and build their skills, along with camaraderie and teamwork,” added Johnson.
The Los Angeles event began in 2000 and has become the West Coast’s premier triathlon. Recognized as one of the top destination triathlons in the country, it features a point-to-point course from Venice Beach to downtown Los Angeles, providing participants the opportunity to explore scenic and historic Los Angeles. The L.A. event is one of seven events in the Race to the Toyota Cup in the Life Time Triathlon Series. Over the past 12 years, the L.A. Triathlon field has been comprised of recreational, elite amateur and professional triathletes, made up of competitors from an average of 35 states, plus the District of Columbia, 11 countries, and features a pro purse of $40,000.
For more information log on to www.LAtriathlon.com or follow the event on Facebook.